Palais des Festivals, Cannes, France, 27 - 29 November 2018
SPA Retail WG Advisory Facilitator, François Lecomte-Gagniez will be chairing the track:
“Seamless Strong Authentication Experience for a Successful Retail Consumer Journey.”
on Thursday 29th November 2018.
The mutation of the market economy towards new types of relationship - sharing economy or services related to connected objects - and the omnichannel nature of the retail customer journey has created some disconnection between the decisive element of the transaction – the payment act – and the purchase of a product or service. More than ever, the onboarding of the customer at the point of service associated to a seamless strong authentication experience are essential criteria for a for a lasting trusted relationship between consumers and merchants. However, many standards are incomplete, nor deployed and approaches vary strongly between countries and continents. Data collected around the payment experience is an essential asset. Between data protection obligations (GDPR) and the likely monetization by some actors, the Retail sector must master the payment process for a seamless customer experience while limiting the risk of default payment or disintermediation. Concrete use cases from the retail sector and latest payment technology experience are all part of what will be covered.